Founding Head of Growth, Marketing & Revenue
About the role
Mindioo is an AI-powered marketplace and operating system for the personal growth industry. We connect people with practitioners, coaches, holistic therapists, spiritual guides, wellness professionals and personal growth creators.
We're building a platform where people can discover trusted providers, book sessions, access courses and digital content, and invest in their personal development, while empowering practitioners to grow and manage their businesses.
After a couple of years of development, Mindioo launched in October. Our focus is shifting from product development to growth, provider acquisition and generating our first revenue. Our target market is US.
We're looking for an entrepreneurial, commercially minded individual to help build Mindioo's growth engine from the ground up.
As our Founding Head of Growth, Marketing & Revenue, you'll take ownership of marketing, audience growth, provider acquisition and early revenue generation.
You'll develop the strategy and execute it yourself, from creating content and managing social media to running advertising campaigns, building partnerships and converting prospects into active providers and paying customers.
This is a hands-on opportunity for someone who thrives in an early-stage environment, takes initiative and knows how to generate results with limited resources.
Mindioo is pre-revenue and has not yet established a customer base. We're preparing for a pre-seed funding round and building our initial commercial traction.
This role is suited to someone who understands early-stage startup realities and is motivated by the opportunity to build something from the ground up.
Responsibilities
Marketing & content
- Develop and execute Mindioo's marketing and growth strategy.
- Manage our social media channels, including Instagram, Facebook, LinkedIn and TikTok.
- Plan, create and publish engaging content, including posts, carousels, short-form videos, articles and newsletters.
- Maintain consistent brand messaging and develop campaigns tailored to providers and clients.
- Use AI tools to automate, improve content production, research and marketing efficiency.
Paid advertising & performance marketing
- Plan, launch and optimize paid campaigns across Meta, TikTok, LinkedIn and other relevant platforms.
- Test ad creatives, copy, audiences, offers and landing pages.
- Set up and monitor campaign tracking, conversion metrics and acquisition costs.
- Focus on organic growth and low-cost experiments initially, scaling paid campaigns when budget becomes available.
Growth & customer acquisition
- Develop acquisition funnels that turn visitors into registered users and paying customers.
- Experiment with SEO, email marketing, referrals, community building and partnerships.
- Identify the most promising customer segments, provider categories and acquisition channels.
- Improve activation, engagement, conversion and retention.
Provider acquisition & partnerships
- Identify, contact and onboard practitioners, coaches, wellness professionals and creators.
- Build relationships with influencers, affiliates, communities and relevant organizations.
- Develop referral and partnership initiatives that help providers bring their audiences to Mindioo.
Revenue & commercial performance
- Drive the first bookings, purchases and revenue-generating activities.
- Develop campaigns and offers that encourage customers to purchase services and digital products.
- Track traffic, registrations, provider activation, bookings, GMV and platform revenue.
- Establish repeatable acquisition processes and report on commercial performance.
Who We're Looking For
- A hands-on growth marketer with strong commercial instincts and experience launching products on the US market.
- You may be a growth marketer, digital marketing generalist, startup founder, performance marketer or business development professional.
- Practical experience in digital marketing, growth or go-to-market execution.
- Experience managing social media channels and creating content.
- Knowledge of paid advertising, campaign optimization and performance analytics.
- An understanding of SEO, email marketing, conversion funnels and customer acquisition.
- Strong communication, copywriting and relationship-building skills.
- The ability to work independently, experiment and prioritize with limited resources.
- Familiarity with AI-powered marketing tools and automation.
- Experience with marketplaces, SaaS, wellness, personal growth, coaching, creator platforms or digital communities is a big advantage.
- You don't need to be an expert in every discipline, but you must be willing to execute personally rather than simply delegate to agencies or a team.
What We Offer
Equity participation
- This is an equity-based opportunity with no cash salary available before the company has sufficient revenue/funding. The equity package will reflect your experience, commitment and responsibilities.
- Equity is expected to vest over four years, with a one-year cliff and monthly vesting thereafter.
A founding-level opportunity
- Work directly with the founders and influence commercial strategy.
- Take ownership of marketing, growth and early revenue generation.
- Help shape the company's brand and go-to-market approach.
- Potential to grow into a senior commercial leadership role as Mindioo scales.
Flexible working
- Remote working with flexible arrangements.
- Initially suited to a part-time commitment alongside other professional activities.
- Potential to transition to paid employment following funding, subject to agreement.